Core Values Poster
Guess which one of these posters has guided me throughout my career at Optym?
In 2015, I designed a set of 10 posters highlighting Optym's core values to help inspire the team in their daily work.
Each poster features unique design elements.
The posters were installed in our offices worldwide.
They received a Gold ADDY Award (American Advertising Awards).
This project helped me to develop great listening and reading between the lines skills.
Design: Kellie Dubois
Copywriter: Janice C. Kaplan
Creative Director: Sam Ahuja
Passion & Ownership.
This work brings me back to one of my first marketing meetings in the Optym new building. That morning I showed my unfinished work to a team that I had just joined and they immediately responded with their critics. That helped me to develop great listening and reading between the lines skills. After that, I started presenting my work every two weeks and received a lot of feedback to improve my work.
Today when I get compliments on the final result, I proudly respond that the quality of the poster reflects the passion my team built around this project. That's why everyone's name appears on the 2016 ADDY AWARD.
This is also the story of how the team started it's weekly "Marketing Critics Meeting" where every designer presented their work and opened their mind to feedback from a diverse audience (writers, analyst, motion artists, designers, and a creative director).