Core Values Poster
Guess which one of these posters has guided me throughout my career at Optym?
In 2015, I designed a set of 10 posters highlighting Optym's core values to help inspire the team in their daily work.
Each poster features unique design elements.
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The posters were installed in our offices worldwide.
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They received a Gold ADDY Award (American Advertising Awards).
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This project helped me to develop great listening and reading between the lines skills.
Design: Kellie Dubois
Copywriter: Janice C. Kaplan
Creative Director: Sam Ahuja
Passion & Ownership.
This work brings me back to one of my first marketing meetings in the Optym new building. That morning I showed my unfinished work to a team that I had just joined and they immediately responded with their critics. That helped me to develop great listening and reading between the lines skills. After that, I started presenting my work every two weeks and received a lot of feedback to improve my work.
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Today when I get compliments on the final result, I proudly respond that the quality of the poster reflects the passion my team built around this project. That's why everyone's name appears on the 2016 ADDY AWARD.
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This is also the story of how the team started it's weekly "Marketing Critics Meeting" where every designer presented their work and opened their mind to feedback from a diverse audience (writers, analyst, motion artists, designers, and a creative director).
