Shaping a more livable word
Be careful! You might hear some secret I'm whispering, in this artwork.
Color choices were all made from the Optym corporate palette, further unifying the posters. However, each piece also features unique design elements. For example, the Diversity poster includes a wider variety of colors, a star in which each point converges to one in the center, and dots on the points of the star (joined by the lines). These elements all reflect the value of embracing diversity and using it to become a stronger, smarter, better whole.
Art Direction : Sam Ahuja and marketing team
Design : Kellie Dubois
Texte : Janice C. Kaplan