Connecting Global Changemakers
DAI is a global development company that has been tackling social and economic challenges for over 50 years. In 2022, DAI launched a new Alumni Network to connect former and current staff members from around the world. The objective of the project was to create a dynamic and exciting visual identity that would inspire people to reconnect and collaborate while aligning with DAI's corporate branding guidelines."
Art Direction : Kellie Dubois
Design : Kellie Dubois and Gawon Lee
Dynamic Visual Identity
As a Creative Director at DAI, I was responsible for overseeing the development of the visual identity for the Alumni Network. My tasks included collaborating with the design team to create a cohesive and dynamic brand that reflected the network's unique identity while aligning with DAI's corporate branding guidelines.
We created a visual identity for the DAI Alumni Network that featured a pattern of interlocking squares. Each square represented a different member of the DAI community, reflecting the diversity of our global network. The vibrant colors we selected from DAI's color palette added excitement and energy to the design.
Our launch campaign for the DAI Alumni Network included a digital platform and a series of in-person recruitment events. We created a range of materials to support the campaign, including posters, flyers, and branded giveaways. We also developed a brand book to ensure a cohesive theme across all channels and media.
To date, the DAI Alumni Network has 2,127 active members from six continents on its online portal. The launch campaign was a success, and we received positive feedback from the in-person events, with attendees expressing enthusiasm about the network and its potential for collaboration.